In order to be able to register your trade mark, it must be unique. You can register as trade mark: words, logos, colours, sounds and any combination of these elements.
What you can and can’t register
You can’t register a trade mark if:
- It has an offensive meaning or connotation (like including a pornographic image).
- It simply describes the goods or services represented by it (the word “furniture” can’t be a used as a trade mark by a furniture company).
- It is misleading (a company uses the word “organic” for products that not comply with this description)
- It is a 3-dimensional shape associated with your trade mark (you can’t use the shape of an apple for apples)
- It is too common and non-distinctive (it is not unique)
- It is too similar to state symbols like flags or hallmarks